Wearing Designer Clothing
Wearing designer clothing was not done in our household whilst I was growing up, but then with five children, my parents probably did not have sufficient money to encourage us to think of wearing designer clothing. That has stayed with me and I do not think about wearing designer clothing even now that I can afford them.
However, these days, most children appear to be conscious of designer clothing. This probably illustrates the power of promoting and the fact that contemporary advertisers are more callous in targeting children than there predecessors in the Fifties and Sixties were.
The difficulty with children wanting to wear designer clothing though is that they do not understand why they should wear a particular garment, they merely see the adverts and the fact that their idols and friends are wearing them.
There is a good argument for wearing designer clothing but imitation is not one of them. Neither is having been persuaded to by advertisers and friends. The only decent reason for preferring designer clothing is because you like a designer’s style and theme. Most designers have a particular style although this can change from year to year.
A great deal of designers splatter their names all over their clothes, which ruins them for me. However, all clothing designers like to have their name or logo in a prominent position. They do this for two reasons: firstly to promote because otherwise their clothing is not distinctive enough ( a Lacrosse sweater without the crocodile is unrecognizable); and secondly, so that the wearer can show off the fact that they are wearing designer clothing.
Frequently clothing designers will branch out into other regions of designer wear. For example, Gucci sanction shoes, sunglasses and wrist watches. Gucci is hoping that if you love their shoes you will also try their sunglasses and wrist watches as well. In fact, this tactic works well. Wearers of designer clothing develop a relationship with the designers that they like and are more probable to have confidence in that brand.
The problem for most people is the cost. Designer clothing is a lot more costly than ordinary clothing and that is how it is meant to be, because part of the rationale for wearing designer clothing is snob value – to set yourself apart from the herd. This allows clothing designers to earn vast profits which opens up another difficulty – counterfeiting.
Where there is a chance of big profits you will find counterfeits, fakes or copies.If you are inexpert at recognizing designer clothing, you could easily get sucked into spending a lot of money on counterfeit items. Often it is not the clothing itself that is copied, although that is done as well, but the accessories are imitated a lot.
I have no figures, but I would not be astonished if there are ten times as many phony Gucci sunglasses in the world as real ones. So be careful, particularly if you do not have sight of what you are purchasing, as in the case of the Internet and be wary of market stalls and back street bulk traders.
Owen Jones, the author of this article, writes on a variety of subjects, but is now concerned with the jean jacket. If you would like to know more, please visit our website at Mens Overcoats For Sale.