Popular Trend: Nearly Naked Footwear At Bills Army Navy Store In NJ
Vibram FiveFingers represents a revolutionary footwear design that allows our anatomy to work naturally and move more freely.
“Five what footwear?”
That’s the reaction of some when they first hear about Vibram FiveFingers footwear, but Lee Lucas of Bill’s Army Navy of Short Hills, NJ has experienced its popularity firsthand in his store.
Lucas describes it as “gloves for your feet.” Running barefoot is a growing trend, and this footwear idea has taken hold. Lucas also refers to the whole subculture it represents as the “barefoot culture of footwear” and is constantly surprised at its widening recognition and how many people coming into the store look for it.
How It Works
The Vibram FiveFingers footwear concept is based upon a form that apparently makes feet healthier by allowing them to move more naturally and freely.
The normal human foot is an anatomical development with 26 bones, 33 joints, 20 muscles and hundreds of sensory receptors, tendons and ligaments. Like the rest of the body, to keep our feet well, they need to be stimulated and exercised.
Vibram FiveFingers Footwear is used for running, marathons, kayaking, sailing, traveling, bungee jumping and many other activities. Lee Lucas comments that people coming into the store are also finding newer and more creative uses for the type of freedom and flexibility this footwear trend represents.
Why Vibram FiveFingers?
It’s an innovative and customer responsive addition to their product line. Why? Lee Lucas describes Bills Army Navy as a store that has undergone a significant expansion during its more than 40 year history in New Jersey. Staring like a regular and traditional Army-Navy type store, Bills has morphed into an “outdoor store,” growing within what became an immensely wealthy NJ neighborhood. They have a seasonal following as well, with a large audience of Moms buying gear for kids going to day camp. Day camp outfitting has become a popular staple since it is less expensive than at the more specialized outfitters.
Emotion kayaks are also a strong trend in the store, according to Lucas. It accounts for a $200,000 plus sales volume product line for Bills Army Navy, with a soaring demand that requires Lucas and staff actually delivering kayaks to customers for free near the Jersey Shore during the warmer weather months.
This store represents a “mixed bag” these days, encompassing hot product trends with the more conventional, “expected” items one would normally find in a New Jersey Army-Navy type store.
For additional information, visit http://www.billsarmynavy.com/ today or call them at 973-467-0086. Their inviting product selection and easy to use site makes it all very convenient.
Learn more about Running Barefoot. Stop by Lee Lucas’s site, where you can find out all about the popular Vibram FiveFingers brand.