It is amazing to me how there are so many different fragrances on the market today with there own distinct aroma. Each fragrance has its own appeal to the consumer that buys it whether it is a richer scent or a more modest scent with a sweet aroma.

Fragrances designers range from Brittany Spears, to Chanel, to Dora the Explorer and each appeal to an individual in its own way. What is that drives a person to purchase a specific fragrance?

Along with the large selection and variety of fragrances, the cost varies just as much. Everything from the very high end to the low end and it because of this I believe the selection is narrowed down a bit.

The range of prices are anywhere from $10-50$ per bottle for the average person and designers such as Ralph Lauren and Nautica can provide to Chanel and then to the extreme of a fragrance called the Imerial Majesty that costs around $215,000.

Now that the selection has been narrowed down by cost, what is the next factor? The smell itself and how it arouses an inviduals senses is the next factor. Although this may seem simple it is very complex and we still do not know why one scent smells good to one person and terrible to another.

Although there is no specific reason why people like what they like there does seem to be a few trends I find interesting. One of them is the cultural aspect. Like cultures tend to like the same scent. Another comparison trend is age. In each of these the aroma may be fruitier than another group or one is a little lighter aroma than another group.

As I read through many articles and researched trends and why we buy what we buy, I have concluded this; we like what we like.

The moral to this story is that with the massive selection on the market in all price ranges, the best thing to do to find the right scent for you is to try samples until you find one you like.